EAT PHILOSOPHY

eat's been around since 2001, in food years that is ages. In fresh food years, it's almost an eternity. Food's what drove us to start eat - we are serious about food, we're foodies, or foodettes. We wanted to make it easy for people to enjoy simple, honest and affordable food, when time or circumstance made it difficult to prepare meals for themselves.

We had all types in mind when we began creating our wholesome heat and eat menu. From the senior set who can no longer manoeuvre around the kitchen with the nimbleness of their youth, or find the hustle/hassle of supermarkets a strain on their mental wellbeing. Or the young urban dwellers who between the morning gym routine, hours in the office, and the after work drinks find it increasingly difficult to spend more than 5 minutes in their kitchen/bedroom/bathroom studio apartment, therefore requiring meals that are instant, contemporary and healthy.

So start eating now, you'll wonder how you ever lived without it!